Home & Information
Welcome to the ConnOptix AP2 Balanced Business Personality monitor. The recession of 2009 has caused a fundamental shift in how the UK's service economy is perceived. For people-led businesses which rely upon intangibles such as skills, expertise, processes and capabilities, it is important to recognise that it is not just the UK's banking sector which has had its reputation tarnished. Whether we like it or not, the very professionalism of service providers in all sectors is being questioned as never before. Reputation, honour and trust have once again been thrust under the spotlight.
At ConnOptix, we believe that everything that happens within a people-led business has the potential to impact upon how that business is perceived in the marketplace. People talk, and that is the nature of a people-led business. Ideas, opinions, thoughts, beliefs, attitudes and aspirations compete endlessly in a maelstrom of employee communication, inevitably influencing how the market perceives the skills, capability and professionalism of the organisation.
Differentiation or 'defendable uniqueness'
Thus, for managers and executives, it is important to understand the organisation from within, in order to shape how it is perceived externally. The AP2 Balanced Business Personality monitor helps to do exactly that. It gathers information & opinion on a range of organisational and market-oriented characteristics, and applies analytical techniques to help management interpret the data and shape the business for the future.
AP2 specifically focuses on 3 core organisational processes: Entrepreneurialism, Marketable Competence Integration and Organisational Renewal. It is these processes which provide the link between the personality of the organisation and the dynamics of the marketplace. To view sample reports from AP2, click here. Alternatively, contact us now for more information on how AP2 can be applied within your organisation.
How executives, managers and other employees access AP2
AP2 enables the secure online gathering of information from within the organisation. This information can be used to help management:
- Understand the views of a range of employees from across the business,
- Set aspirations for the development of the organisation's skills, values, capabilities and processes, and
- Better align the market messaging of the business to the needs of the marketplace and the competences of the organisation.
It is important to stress to each respondent that all AP2 responses will be handled in confidence by a 3rd party. Specific responses or comments cannot be linked by management to any particular employee identity and there are no right or wrong answers; just opinions.
For employees already registered, they should simply log-in and complete the questionnaire. It will only take 5 minutes to complete, but each opinion is very important.
If an employee has not been sent a link to the registration page, they should click the 'register' link and register themselves. Important: a valid Project Code MUST be entered to complete the registration. This will be available from a nominated project coordinator.
For security purposes, an email will be used to activate each account, so valid email addresses must be used.
