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Client: Lambert Smith Hampton Profile: Commercial property service provider Requirement: Redefine the service portfolio of a division of a £65m UK company. Develop a market strategy to target an emerging segment of the commercial property services market. Profile a new service portfolio and develop a range of targeted marketing initiatives to take the service portfolio to market. Result: ConnOptix worked with the existing management team to deploy Phases I and II of the Business Regeneration Process during a 4 month period. The resulting market strategy, portfolio definition and marketing investment plan was accepted by the Group Managing Directorate, and ConnOptix and its partners are currently supporting the ongoing implementation of the plan. |
Client: Undisclosed Profile: Property Management service provider Requirement: Evaluate the broad service portfolio of the business, with a view to rationalising the portfolio, re-defining the market messaging, seeking higher margin service opportunities and identifying opportunities to develop unique competences. Result: ConnOptix delivered a detailed Market Strategy review, identifying a number of scenarios which could lead to higher margin, differentiated service provision. The review recommended an exit strategy for one loss-making service/market combination, and a re-alignment of resources to higher margin opportunities. We continue to work with this client on the implementation of a number of our recommendations. |
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Client: ColoAdvisors Profile: Telecoms connectivity consulting services to the built environment. Requirement: Assess the core competences of 2 major PLCs in a number of market sectors. Generate new product & market ideas which make use of complementary skills. Prioritise service introductions, identify target markets and define a tactical plan of action, combining services from ColoAdvisors with those of the PLCs. Result: ConnOptix and the ColoAdvisors team used components of the Business Regeneration Process to develop a business case proposing a partnership/joint venture with a leading telecom service provider. Using the ConnOptix framework as a new venture proposition tool, the ColoAdvisors team presented a persuasive partnering argument to the telecom provider, and won substantial R&D funding for the venture. |
Client: Undisclosed Profile: Strategic Business Unit of a global IT Company. Requirement: Develop a marketing programme audit framework to enable European marketing management to formally assess how effectively service and programme managers are addressing their respective markets. Provide implementation guidelines to management and staff. Result: The client's Business Unit has embraced a targeted marketing strategy as an extension of its existing 'differentiated technology' approach to the market. The change in strategic approach is as a result of changing economic conditions, and the perceived need to become more focused on 'receptive market sub-segments'. The marketing programme audit framework has been developed & implemented, and all European programme managers have been trained to use the framework. |
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Client: Undisclosed Profile: Education sector internet application development Requirement: Deliver market strategy for Interactive Learning Environment solution provider. Assess the emergence of new learning models for the UK education sector and position the Company's ground-breaking technology to win in the sector. Result: ConnOptix deployed a number of components from the Business Regeneration process to help extend the existing approach to localised marketing. An ongoing relationship has developed whereby ConnOptix provides strategic and tactical marketing advice to the marketing team as they extend market reach and focus on implementing a focused, differentiated technology strategy. |
Client: Energy Markets Ltd Profile: Consultants in global downstream energy supply. Requirement: Assess strategic market options for the client. Identify core competences and determine how these competences should be leveraged in existing markets. Assess the potential for marketing existing capabilities into new markets. Result: The client delivers complex market analysis and consulting services to a large but discrete market sector. In a series of one-on-one coaching sessions with senior managers, ConnOptix used various components of the Business Regeneration process to critique the existing approach to market, and highlight areas for Business expansion. 3 strategic marketing scenarios were developed as inputs to the ongoing strategic assessment of the business. |
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Client: Undisclosed Profile: Facility Management & Support Services provider Requirement: Deliver a full 3 phase Business Regeneration process for a large high volume, low margin soft FM services provider. Deliver a Market Strategy review, agree the recommendations with executive management, then provide a hand-holding service to support the incumbent marketing department during ongoing implementation of the recommendations. Result: Market Strategy review completed within 6 weeks. Most recommendations accepted by the executive management Board. Delivering ongoing support and marketing team development services to the existing marketing function. |
Client: Undisclosed Profile: Legal & taxation advice to the built environment Requirement: Watching brief and market research/analysis function to provide, on an ongoing basis, an independent view of an emerging market for specialist taxation services. Result: Retained on an ongoing basis to monitor markets, present findings and perform a 'trusted marketer' advisory role. |
