About ConnOptix
Established in 2001, ConnOptix is a niche strategic marketing consultancy with a strong vision of how services businesses should address their target audiences. We focus upon the translation of service sector business strategy into targeted market strategy. At the heart of our work lies the Market Strategy Framework.
We know what can happen to the effectiveness of operational marketing when 'big picture' business goals and market strategy become disconnected, so our work focuses on creating an ethos of market-orientation throughout the organisation. This is particularly relevant for businesses which rely upon human skills, capabilities and competences to generate a significant proportion of income.
We appreciate the challenges which larger companies experience as they grow, divisionalise and adapt to changing economic and market conditions. And we understand the pressures which smaller organisations face as they strive to make their service offerings stand out from the crowd, in a marketplace which appears to have no respect for genuine service differentiation.
We also know that market pressures place untold political, economic and cultural strains on the best laid marketing plans. However, we are experienced in helping businesses react to current events whilst keeping one eye firmly focused on achieving the 'big picture' goals.
To help us achieve this, we have developed a number of services including the Market Strategy Framework. It's a horizontal market strategy process which describes your business strategy in terms of the markets you ought to be addressing. It identifies your weaknesses and builds upon your strengths to help you identify & target a receptive audience.
Its phased approach, structure and capability rating system help our clients to perform well beyond expectation at the strategic, tactical and operational marketing levels of the business.
And our clients tell us it works
