Our core service offering
Consultancies are often criticised for offering too much analysis and too little implementation support. So, ConnOptix has designed its services to focus on the linkage between business strategy and how your organisation ultimately goes to market:
The Market Strategy Framework brings structure to the business and market strategy discussion. It provides a powerful framework within which your long-term positioning & communications strategy can be developed and honed, and ensures that all parts of your organisation are prepared and able to take a consistent, agreed & approved marketing message to the right markets.
The Business Regeneration Process provides the tactical and operation link to the business & market strategy by delivering a step-by-step plan of action which entirely reflects the committed strategic direction of the business.
Our Professionalisation consulting service focuses on balancing the often conflicting goals of 'creative people' and 'business process' in order to develop genuine, differentiated service competence as a crucial component of the overall market strategy.
The Services Marketing Advisory delivers bespoke research, advice and independent opinon on how a services-led business might defend or extend in the marketplace through better application of existing skills, resources and competences.
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Market Strategy Framework
- Addresses 6 discrete areas of business and marketing strategy, providing a structure within which the business and marketing aspirations of your Company can be considered and analysed.
- References your Company against more than 300 specific criteria, engaging your people throughout the review.
- Generates tangible, time-bound, realistic and achievable actions, and enables all relevant parts of your organisation to ‘buy-in’ to the agreed approach to the marketplace.
- Ensures that all parts of your organisation consistently take the agreed & approved marketing messages to the right markets.
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Business Regeneration Process
- A proven process which leads you through the steps necessary to assess your potential for success in existing or future markets.
- An action-orientation, identifying specific actions designed to ensure your team is ready to address current and new markets.
- An external perspective, advising on how prospective clients perceive your business today, and how that might change in the future.
- Puts in place the tactical plans and operational activities required to get you to the right markets at the right time.
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Services Marketing Advisory
- Specialises in delivering support to organisations operating in the Business-to-Business services sector.
- With focus on people-based businesses and those transitioning to, or enhancing, a services-led business model.
- Experience of engineering & technical consultancies, commercial surveying services and services to the built environment, business support services and facilities management, professional service consultancies, as well as traditional professions such as legal and tax.
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Professionalisation Consulting
- An emerging area of differentiation for the services-led business, focusing on the development of genuine service competence and the creation of defendable uniqueness through people, process and innovation.
- A modular, step-by-step approach to the creation and marketing of professional competence and service delivery.
- Balancing service aspiration and innovation with the skills of the organisation to substantiate competence in the marketplace and remove the marketing credibility gap.
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