Services Marketing Advisory
ConnOptix specialises in delivering support to organisations operating in the Business-to-Business services sector. We understand the challenges faced by businesses in the service sector when seeking to create defendable uniqueness. So, we focus our Advisory service on providing your organisation with access to bespoke research, consultancy advice and organisational/professional development skills on a retained basis, as & when you need it.
Beyond the application of our various models, frameworks and techniques which provide the basis for a structured approach to delivering services marketing advice, a key element of the Advisory service is mutual trust. To take full advantage of the Advisory service, openness and trust rapidly become prerequisites to the ongoing process of strategy development, tactical planning and operational implementation.
Organisations most likely to benefit from the Advisory approach are those transitioning to a services-led business model, or those seeking to enhance the role of people-based skills, capabilities and competences as income generators. This includes engineering & technical consultancies, legal practices, professional services organisations, organisations involved in delivering hard & soft services to the 'built environment', as well as businesses seeking to extend the impact of service value-add as part of a total solution sale.
Bringing services to market
A number of specific challenges arise when marketing services, and it is important to recognise the dynamics which present themselves when prospective clients or customers consider purchasing your services. A key aspect of the work which ConnOptix will undertake within your organisation is to gauge the strength and relevance of your existing service proposition and market message, and relate these more keenly to the needs of the marketplace.
As services lack the ‘tangibility’ of a manufactured &/or packaged product, your organisation cannot rely solely upon traditional product marketing techniques to attract the market. To support you in bringing your services to market, ConnOptix may:
- focus on the ability and credibility of your front-line sales, marketing, delivery and support personnel,
- consider how the internal processes used to deliver a service can be used to market that service, and
- ensure that your clients recognise the value of your services by focusing on ‘burden of proof’ as a communications & messaging deliverable.
We will also look inside your organisation to determine the ability of your teams to truly deliver the services which you present to the marketplace. Our no-nonsense approach creates a strong focus on making the best use of existing competences, whilst building for the future.
