Market Strategy Framework
The ConnOptix Market Strategy Framework has been designed to ease the translation of business strategy into marketing tactics and operations. The Framework applies up to 300 criteria to determine the readiness of your organisation to start spending its marketing budget. The Framework enables your organisation to ask, and to answer, the all-important questions which will ensure that your future marketing actions fully reflect your business strategy.
It provides a structured approach to gathering and assimilating a large number of directly &/or indirectly related sources of internal and external information. These sources enable the organisation's business strategy to be translated into a plan for targeting discrete market sectors.
The output of the framework enables the organisation to confidently communicate its business goals in terms of key market focus and service expertise, whilst identifying areas of Go-to-Market weakness and outlining a plan of action for resolving those weaknesses.
However, the essence of the Market Strategy Framework is that it enables the organisation to credibly address its chosen markets whilst working behind the scenes to resolve areas of weakness and build new competences for future markets. The Framework addresses 6 key areas of Market Strategy:
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The completion of a Market Strategy review, using the Framework as the basis, will provide your organisation with a solid footing upon which to deploy more traditional marketing management activities such as tactical planning, continuous market validation and marketing operations.
