Market Strategy Framework:
Service Positioning
The Market Strategy Framework applies in excess of 300 criteria to rate an organisation's preparedness to survive in existing markets, compete with existing products & services or enter new markets with new propositions. The Framework's structured approach assesses the business against a number of criteria, and applies a rating scale to determine the readiness of the business to address existing &/or new markets.
| We address Going-to-Market by: |
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- Specifying key sales opportunity qualification criteria.
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- Assessing the ability of existing sales processes to coordinate leads generated and convert sales opportunities.
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- Determining the level of training required for sales teams and prospective channel partners to take the service messages to market.
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- Taking account of the loyalty of collaborative and competitive channel partners, and assessing the need and likelihood of channel conversion.
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- Outlining the basic financial and sales productivity metrics.
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- Linking the Market Strategy to the operational roll-out of marketing activities.
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