Market Strategy Framework:
Service Positioning
The Market Strategy Framework applies in excess of 300 criteria to rate an organisation's preparedness to survive in existing markets, compete with existing products & services or enter new markets with new propositions. The Framework's structured approach assesses the business against a number of criteria, and applies a rating scale to determine the readiness of the business to address existing &/or new markets.
| We address Service Positioning by: |
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- Determining the degree of difficulty each service line faces in entering the market or maintaining position.
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- Identifying the key competitor messages, values and differentiators.
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- Assessing the potential for unseating a competitor, and the likelihood of being unseated by competitor re-positioning.
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- Beginning the process of market message creation & approval, in support of the business strategy.
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