Market Strategy Framework:
Problem Definition
The Market Strategy Framework applies in excess of 300 criteria to rate an organisation's preparedness to survive in existing markets, compete with existing products & services or enter new markets with new propositions. The Framework's structured approach assesses the business against a number of criteria, and applies a rating scale to determine the readiness of the business to address existing &/or new markets.
| We address Problem Definition by: |
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- Defining the prospective market's business need and service requirement.
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- Considering whether existing service lines are 'market ready’.
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- Beginning the process of linking customer/market need to service deliverable.
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- Defining the value proposition and identifying compelling reasons why customers might purchase the service.
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