Market Strategy Framework:
Whole Product
The Market Strategy Framework applies in excess of 300 criteria to rate an organisation's preparedness to survive in existing markets, compete with existing products & services or enter new markets with new propositions. The Framework's structured approach assesses the business against a number of criteria, and applies a rating scale to determine the readiness of the business to address existing &/or new markets.
| We address the Whole Product by: |
|
|
|
|
|
|
|
- Specifying the core value-add of the service lines.
|
- Determining how the service provider and its core services are perceived in the marketplace.
|
- Identifying additional client or partner service components which create a 'Whole Product' comprising unique marketing features.
|
- Combining hard & soft attributes of the business and its services to produce 'whole product' differentiation.
|
