Market Strategy Framework:
Strategic Relevance
The Market Strategy Framework applies in excess of 300 criteria to rate an organisation's preparedness to survive in existing markets, compete with existing products & services or enter new markets with new propositions. The Framework's structured approach assesses the business against a number of criteria, and applies a rating scale to determine the readiness of the business to address existing &/or new markets.
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- Considering the relative importance of existing services and new services lines to the overall success of the organisation.
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- Determining whether the organisation has the skills & competences to compete in its chosen markets and deliver its services to the level expected by the marketplace.
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- Considering how new or existing service lines impact upon other components of the organisation's overall service offering.
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