Market Strategy Framework:
Target Market Identification
The Market Strategy Framework applies in excess of 300 criteria to rate an organisation's preparedness to survive in existing markets, compete with existing products & services or enter new markets with new propositions. The Framework's structured approach assesses the business against a number of criteria, and applies a rating scale to determine the readiness of the business to address existing &/or new markets.
| We address Target Market Identification by: |
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- Specifying and broadly quantifying the key markets for current services and proposed new service lines.
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- Investigating the dynamics of each key market, including competitors and potential new partners.
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- Defining the decision-making profile of 'purchasing candidate' groups.
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