Business Regeneration Process
Phase II:Targeting and Tactical Planning
Whereas Phase I considers skills, competences, market dynamics and the longer-term strategic goals of the business, Phase II focuses primarily on Target Market Identification, the cross-matching of competences to market opportunities and the commencement of marketing activity planning. The effort expended in Phase I begins to bear fruit in Phase II as the aspirational goals agreed during the first phase are transformed into a pragmatic short & medium-term plan of action to address the marketplace.
A step-by-step process will enable your organisation to begin to take advantage of existing competences, prepare to develop new marketable skills, pinpoint the strengths and weaknesses of your current approach to the marketplace, and identify the actions necessary to make progress in your chosen sectors.
The 4 major achievements of Phase II are:
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