About Us

ConnOptix is a young consultancy with a strong vision of how businesses should address their target audiences. We translate business strategy into targeted market strategy.

We have in-depth experience of linking market strategy to business strategy, and know what can happen to the effectiveness of operational marketing when they become disconnected.

We appreciate the challenges which larger companies experience as they grow, divisionalise and adapt to changing economic and market conditions. And we understand the pressures which smaller organisations face going to market with limited budget.

We also know that market pressures create untold political, economic and cultural strains on the well-founded go-to-market plans which most companies initially put in place.

So we developed the Market Strategy Framework. It's a horizontal market strategy process which describes your business strategy in terms of the markets you ought to be addressing. It identifies your weaknesses and builds on your strengths to help you identify & target a receptive audience.

Its phased approach delivers results at the strategic, tactical and operational marketing level.

And our clients tell us it works!