2. Target Market Identification

At the heart of the Business Regeneration process is the Target Market Identification phase. A step-by-step process enables you to pinpoint the strengths and weaknesses of your current Strategic Marketing model, and identifies the actions necessary to make you a world-beater in your chosen sectors.

• You will identify receptive markets and target your deliverables accordingly.
• You will prioritise those outstanding actions which impair your ability to serve your chosen markets.
• You will use structured processes to monitor the impact of your actions as you move towards achieving your strategic goals.

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