3. Validation & Go-to-Market

The Validation & Go-to-Market phase translates your Strategic Marketing model into a series of tactical & operation marketing activities. Determine success criteria and monitor performance. Quantify success, and feed true business achievement back into the process. The Validation & Go-to-Market phase addresses 3 key areas of operational marketing:

1. Marketing tactics & operations
2. Performance loop
3. Investment & Return

This phase ensures that marketing investments, whether large or small, directly support the market strategy and ultimately the strategic direction of the Company. BACK BACK TO 'BUSINESS REGENERATION'