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Communilocation services break new ground in commercial property
ColoAdvisors is a new type of consultancy. Straddling the commercial property and telecommunications sectors, since 2000 they have addressed the emerging demands from commercial property professionals for strategic decision-making advice regarding telecommunications and connectivity.
“For the most part, commercial property professionals don’t really understand telecoms, and likewise, few telecoms professionals appreciate the dynamics of the commercial property arena”, said Samantha Damon, Director of ColoAdvisors. “Our skill base covers both markets and, with the help of ConnOptix, we have successfully staked a claim for the middle ground. Property investors, developers and landlords use our services because they trust us to help them make the best communilocation decisions for their businesses”.
The relationship between ConnOptix and ColoAdvisors started in 2003 and has evolved from strategic marketing project work to the point where ConnOptix has become a trusted advisor to ColoAdvisors on all aspects of their services development, marketing and sales. Russell Thomson, Director of ConnOptix comments, “ColoAdvisors has spawned an emerging market for commercial property-related telecoms research & advice, and is leading the way. Working together, we have tightened the business strategy, defined the services which bring most value to the target client groups and have successfully taken new services to market.”.
The ConnOptix Market Strategy framework is designed to immediately provide a sense of structure & purpose to market-related subjects which are often viewed as amorphous or subjective. It focuses on 6 key aspects of the client’s business strategy and marketing operations, and assesses the existing approach against up to 300 relevant criteria.
“Before engaging ConnOptix, our approach to the market was rather opportunistic”, commented Samantha Damon. “The structured approach to market strategy introduced by ConnOptix identified areas where our operational actions were not supporting our strategic goals. Knowing this has enabled us to change for the better. Clients now see genuine value in our services, and trust us to deliver”.
And the effect on the ColoAdvisors team cannot be ignored. “My team has also benefited from having the experience of ConnOptix in the background. We are now so much more focused and market-aware. It has certainly been good for business”, she concluded.
