Is Market Strategy just a marketing plan?

No. This question lies at the heart of our Business Regeneration service. Too often organisations large and small appear to be in a headlong rush to take new products and services to market without having done the essential groundwork.

Too often, they move directly from agreeing the business strategy to planning operational marketing activities and rolling out a series of activities without fully considering how these activities reflect the longer-term goals of the organisation.

The fact of the matter is that such operational marketing activities quickly become disconnected from the business strategy, the business loses focus on its stated goals and costs are incurred for marketing activities which are likely to be irrelevant or counter-productive.

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