Go-to-Market

• Determines sales qualification criteria.
• Assesses the ability of existing sales processes to coordinate leads generated and convert sales opportunities.
• Determines the level of training required for sales teams and prospective channel partners to take the message to market.
• Determines the loyalty of collaborative and competitive channel partners, and assesses the need and likelihood of channel conversion.
• Outlines basic financial and sales productivity metrics.
• Links the Market Strategy to the operational roll-out of marketing activities.

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