Whole Product

• Specifies the core product value-add.
• Determines how the client and its core product is perceived in the marketplace.
• Specifies additional client or partner components which may create a 'whole product' with enhanced potential for market success.
• Determines the current &/or future ability of the client's organisation to co-ordinate the marketing and delivery of the 'whole product'.
• Specifies the likely 'whole product' differentiation.

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