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Consultancies are often criticised for offering too much analysis and too little implementation support. So, ConnOptix has designed its services to focus on the linkage between business strategy and how your organisation ultimately goes to market:
The Market Strategy Framework ensures that all parts of your organisation consistently take the agreed & approved marketing message to the right markets.
The Framework addresses 6 discrete areas of business and marketing strategy. It provides a structure within which the business and marketing aspirations of your Company can be considered and analysed, and it references your Company against more than 300 specific criteria.
The structured nature of the Framework ensures that your people are fully engaged in the review and that the identified actions are the result of a logical approach to strategic market analysis. The Framework generates tangible, time-bound, realistic and achievable actions, and enables all relevant parts of your organisation to ‘buy-in’ to the agreed approach to the marketplace.
The Framework analysis is normally completed within 10 – 15 working days, when a detailed consultant’s report is delivered to the client.



