Our Services

The Business Regeneration process extends the use of the Market Strategy Framework to support the phased delivery of:

1. strategic analysis,
2. tactical planning, and
3. operational implementation.

Business Regeneration represents the tactical and operational implementation of the output from the Market Strategy Framework. It includes the production of a 2 – 3 year tactical marketing plan, the budgeting of specific marketing activities and, where required, the roll-out of all operational components of the marketing mix.

The process is sufficiently robust to enable the client and its staff to remain deeply involved in all aspects of the 3 phases, or to maintain a watching brief over the Go-to-Market implementation, or to simply outsource the tactical and operational phases of the implementation to ConnOptix and its partners.

Both services have been designed to ensure that the link between your business strategy and the organisation’s marketing operations is strengthened and sustained. For both services, a number of delivery models can be supported, depending on the needs of your organisation.

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