Services marketing

ConnOptix specialises in delivering support to organisations operating in the Business-to-Business services sector.

Organisations most likely to benefit from specific focus on services marketing include those transitioning to a services-led business model, engineering & technical consultancies, professional services organisations, as well as the traditional ‘Professions’ such as banking, investment, finance and legal practices.

A number of specific challenges are raised when marketing services. It is important to recognise the dynamics which present themselves when prospective clients or customers consider purchasing services. A key aspect of the work which ConnOptix will undertake within your organisation is to gauge the strength and relevance of your existing message, and relate this to the needs of the marketplace.

As services lack the ‘tangibility’ of manufactured &/or packaged product, your organisation cannot rely on traditional product marketing techniques to bring its services to market. To support you in bringing your services to market, ConnOptix will:

• focus on the ability and credibility of your front-line and delivery personnel,
• consider how the internal processes used to deliver a service can be used to market that service, and
• will ensure that your clients recognise the value of your services by focusing on ‘burden of proof’ as a deliverable.

We will look inside your organisation to determine your ability to truly deliver the services which you present to the marketplace. Our no-nonsense approach creates a strong focus on making the best use of existing competences whilst building for the future.