Technology Marketing

ConnOptix has a strong background in technology marketing, with experience of directing hardware, software and solutions marketing & sales. We recognise the challenges which innovative technology companies face, viz. productisation, targeting, time to market and budgetary constraints. Too often, we have seen companies large and small fail to properly identify & address receptive markets because of a basic failure in one or several of these areas.

Our technology marketing services, which are grounded in the Market Strategy Framework, are designed to take advantage of our knowledge of tactical marketing for those organisations:

• readying themselves to take a new technology to market, or
• seeking to create a ‘mid-life kicker’ for technologies which are maturing and failing to respond to competitive pressure.

In both cases we recognise the desire to maintain whatever momentum the product has created in the marketplace by moving quickly to the next level of operational marketing activity.

Speed is, of course, important. However, our experience confirms that, in the headlong rush to maintain market momentum, the linkage between operational activities, target clients and business strategy tends to weaken. With a more considered approach, and an unbiased external view, the results could be so very different.

If you recognise the above symptoms as your Company or business unit prepares to take its technologies to market, stop and think. Re-consider the existing operational marketing plan in light of your Company’s strategic goals….or talk to ConnOptix.