Archive for March, 2010
Employee engagement? Or time to engage HR
On the back of the Kingston/CIPD Employee Engagement research, the business blogosphere seems to be crackling with a range of views on how to better ‘engage’ employees. Yet there appears to be precious little discussion regarding how a Board’s decision to invest in more effective employee engagement will specifically support the organisation’s effort to attract [...]
Employee engagement as a personality trait
I have just read a very fine research report from Kingston Business School’s Employee Engagement Consortium Project. The report, written in conjunction with the Chartered Institute of Personnel and Development, continues a growing trend towards exploring how businesses in both the public and private sectors engage with employees in order to achieve business goals. What [...]
Risking fly-on-the-wall exposure
As they perform their day-to-day functions, each and every employee exercises a subtle influence over the personality of the organisation. People talk, and their views, opinions and concerns often spill over into the marketplace, thereby subtly colouring the market’s view of the brand. When employees are generally happy and fulfilled, this can be advantageous. However, [...]
Using organisational personality to defeat counter-messaging tactics
Ok, so in advanced economies, the demand for services is increasing but there is an inherent problem. More and more businesses have become, or at least claim to have become ‘services-oriented’.
Unfortunately, the ease with which an organisation can use internet-based and social networking-based marketing techniques to rapidly claim service competence makes long-term and sustainable differentiation, [...]
The organisational proposition
Has it simply become fashionable to present, on television, the ‘inner workings’ of an organisation? Or have marketers realised that the organisation is, itself, a unique differentiator?
Hot on the heels of the ‘I’m Running Sainsbury’s’ documentaries, the John Lewis Partnership(primarily comprising John Lewis, the home-ware outlet for middle England and Waitrose, middle England’s supermarket) has [...]
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