Archive for April, 2010
Why brainstorming can fail
Well, the chaps at the Foreign Office surpassed themselves this time. If you happen to have missed this story, suffice to say that some buffoons at the UK Government’s Foreign Office – yes, that’s the people responsible for presenting the UK in a positive light overseas – wrote a report suggesting that the Pope, on [...]
Preparing to assess business personality characteristics
In order to describe an organisation’s personality and identify unique, marketable characteristics, a methodological and measured approach is required. Whether performed as an in-house project or purchased as an externally-sourced service, deploying an organisational personality assessment in search of sustainable, unique, differentiating attributes demands a number of prerequisites:
1) Structured approach
It is tempting for organisations to [...]
Orienting business personality towards the market
The essence of the message which the Fourth Gimbal blog focuses upon is the inter-weaving of organisational personality into the traditional ways in which a business communicates with the marketplace. Thus, the result is not an indeterminate and seemingly endless discussion on culture and values, but a focused, step-by-step and market-oriented process which gives business [...]
Corporate culture debate has to move on
This article is worth a quick look, less for the blinkered view, and more for the strength of feeling that it has provoked. Yes, corporate culture is, for now, a nebulous concept, but in hyper-competitive services markets where genuine service differentiation is difficult to come by, culture, values, personality, etc have an increasingly influential role [...]
Getting the balance right
Just back from a week skiing in the French Alps. Amazingly good snow for this time of year, great company and excellent food. Without a regular internet connection at my fingertips, I took the opportunity to catch up on some old-fashioned book reading. I’m a big fan of Paulo Coelho not just because he tells [...]
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