Archive for May, 2010
Autonomy just one aspect of business personality
If you can afford to take 10 minutes out of your day, then grab a cup of coffee and get yourself in front of an internet connection to watch this very impressive marketing video. Not only is it an excellent piece of creative operational marketing(incidentally, the book being marketed has nothing to do with me), [...]
Aligning business personality with buyer behaviour
I wrote recently of a barrage of culture-based articles, each with their own perspective on the irrational nature of decision-making. Thanks to sub-prime mortgages and the global financial crisis, the myth of the rational market has been thoroughly debunked. Traditional economists hang their heads, whilst proponents of behavioural economics are standing up to be counted. [...]
Focusing on personality to ‘know thyself’
I am struck by the number of executive-level articles being published at the moment which reference culture and organisational awareness. Harvard Business Review’s ‘In a Turnaround, Put Culture First’ and ‘The CEO Conundrum’ at chiefexecutive.net are just two examples published today. What is the message? Perhaps it is this: Hunkering down during a recession is [...]
Value challenge for Facilities Management
I thought I would reproduce here an extract from a response I made to a question on ‘professionalisation’ from the Facilities Management sector. For those not in the know, Facilities Management(or FM) is a catch-all description for the various technical and management disciplines which we all rely upon to keep our commercial properties up & [...]
HR’s role as tomorrow’s marketers
If I can mix my metaphors, that old chestnut, ‘HR on the Board’ has bubbled to the surface once again. The argument from various commentators is that, as we begin to exit the recession, HR stands front & centre as the professional discipline best placed to advise the Board on how to make the most [...]
DropDown Theme