Archive for June, 2010
SMART, or from the heart?
I find it hard to believe that the world of HR views SMART objectives …… that’s right, objectives which are Specific, Measurable, Action-oriented, Realistic and Timebound ….. as innovative. This latest article from HR Magazine, publicising the move by some professional services firms towards a SMART approach to business development, seems to hark back to [...]
Aligning company values with market expectations
Incompetent? Belligerent? Homophobic? Conniving? In the world of Business-to-Consumer(B2C) branding or, more to the point, in markets where the brand lives or dies by the sword of consumer opinion, having your organisation perceived consistently in such negative terms can wipe billions off of market valuations and ultimately threaten the survival of the business. Just ask [...]
Structured assessment of business personality
Before looking in detail at each aspect of the Surveying, Assessing and Reporting process, it is important to once again recall the rationale behind understanding more about your organisation’s personality. The goal of an organisational personality assessment is to enable an organisation to portray itself in the marketplace as a uniquely differentiated entity which brings [...]
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