Structured assessment of business personality
Before looking in detail at each aspect of the Surveying, Assessing and Reporting process, it is important to once again recall the rationale behind understanding more about your organisation’s personality. The goal of an organisational personality assessment is to enable an organisation to portray itself in the marketplace as a uniquely differentiated entity which brings [...]
Focusing on personality to ‘know thyself’
I am struck by the number of executive-level articles being published at the moment which reference culture and organisational awareness. Harvard Business Review’s ‘In a Turnaround, Put Culture First’ and ‘The CEO Conundrum’ at chiefexecutive.net are just two examples published today. What is the message? Perhaps it is this: Hunkering down during a recession is [...]
Preparing to assess business personality characteristics
In order to describe an organisation’s personality and identify unique, marketable characteristics, a methodological and measured approach is required. Whether performed as an in-house project or purchased as an externally-sourced service, deploying an organisational personality assessment in search of sustainable, unique, differentiating attributes demands a number of prerequisites:
1) Structured approach
It is tempting for organisations to [...]
Orienting business personality towards the market
The essence of the message which the Fourth Gimbal blog focuses upon is the inter-weaving of organisational personality into the traditional ways in which a business communicates with the marketplace. Thus, the result is not an indeterminate and seemingly endless discussion on culture and values, but a focused, step-by-step and market-oriented process which gives business [...]
Using organisational personality to defeat counter-messaging tactics
Ok, so in advanced economies, the demand for services is increasing but there is an inherent problem. More and more businesses have become, or at least claim to have become ‘services-oriented’.
Unfortunately, the ease with which an organisation can use internet-based and social networking-based marketing techniques to rapidly claim service competence makes long-term and sustainable differentiation, [...]
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