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	<title>The Fourth Gimbal</title>
	<link>http://connoptix.com/bizblog</link>
	<description>Understanding the unique nature of service differentiation</description>
	<lastBuildDate>Mon, 29 Nov 2010 21:23:53 +0000</lastBuildDate>
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		<title>Value of Subjective Assessment for Organisations</title>
		<description><![CDATA[It was Senator Robert Kennedy who, in 1968, commented that there is more to life than GDP. He was correct. You just have to consider how the UK’s long-term growth in GDP has impacted upon our existing measure of national well-being . The fact of the matter is that, for the greater part, it hasn’t. [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/11/29/value-of-subjective-assessment-for-organisations/</link>
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		<title>Instinctive personality beats management by list</title>
		<description><![CDATA[Lists, lists, lists. Everywhere I look, I see the remnants of good business advice boiled down into lists of do’s and don’ts.  Whether it’s becoming a good leader, motivating employees, achieving a vision, selling more or writing a blog, someone will have distilled the essence of a good conversation into a list.
The argument is that [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/09/30/instinctive-personality-beats-management-by-list/</link>
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		<title>Organisational proposition &#8211; Nudge, nudge, think, think</title>
		<description><![CDATA[“Are you involved in any charitable activity?” asked the interviewer, …….and there it was &#8211; the final question in an otherwise benign ‘magazine-meets-entrepreneur-for-‘in-depth’-interview’ piece published in one of the UK’s most popular broadsheets. Of course, the answer was a gushing ‘Yes!’, followed by a few well-chosen words about a pet project, fundraising for autistic children.
Great [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/08/17/organisational-proposition-nudge-nudge-think-think/</link>
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		<title>Alignment of values will nudge the buying decision</title>
		<description><![CDATA[It is worth a couple of minutes of your time to listen to Umair Haque on the influence which ‘values’ may be having on capital investment and resource allocation decisions  &#8211; or, put another way, how the criteria which influence resource investment decision-making may be changing. Think of these as the criteria which support the business [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/08/16/alignment-of-values-will-nudge-the-buying-decision/</link>
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		<title>Business personality and the messaging triangle</title>
		<description><![CDATA[If you actively manage the three sides of your organisation’s messaging triangle by consciously developing the relationship between Portrayal, Perception and Expectation, you are more likely to nudge the market in your direction. However, get it wrong and the consequences of message dislocation can be costly and very long-term.
Examples of message dislocation abound: -

The big [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/08/04/business-personality-and-the-messaging-triangle/</link>
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		<title>Employee engagement will make the difference</title>
		<description><![CDATA[According to the Chartered Institute of Personnel &#38; Development’s recent Employee Outlook report, employee engagement is at an all-time low, in spite of the economy looking as though it may finally be emerging from recession.
Even though the UK’s Office for National Statistics has estimated 1.1% growth in GDP for the second quarter, employee engagement was [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/07/23/employee-engagement-will-make-the-difference/</link>
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		<title>Capello and the Maverick Potential business personality</title>
		<description><![CDATA[To regular readers, my apologies. Illness has meant that posts have been few and far between in recent weeks. During my down-time, the soccer World Cup has provided a thought-provoking source of entertainment. The spectacular rise and fall of the English team made endless front and back-page headlines in the UK, unfortunately for all the [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/07/02/capello-and-the-maverick-potential-business-personality/</link>
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		<title>SMART, or from the heart?</title>
		<description><![CDATA[I find it hard to believe that the world of HR views SMART objectives ……  that’s right, objectives which are Specific, Measurable, Action-oriented, Realistic and Timebound ….. as innovative. This latest article from HR Magazine, publicising the move by some professional services firms towards a SMART approach to business development, seems to hark back to [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/06/16/smart-or-from-the-heart/</link>
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		<title>Aligning company values with market expectations</title>
		<description><![CDATA[Incompetent? Belligerent? Homophobic? Conniving? In the world of Business-to-Consumer(B2C) branding or, more to the point, in markets where the brand lives or dies by the sword of consumer opinion, having your organisation perceived consistently in such negative terms can wipe billions off of market valuations and ultimately threaten the survival of the business. Just ask [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/06/08/aligning-company-values-with-market-expectations/</link>
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		<title>Structured assessment of business personality</title>
		<description><![CDATA[Before looking in detail at each aspect of the Surveying, Assessing and Reporting  process, it is important to once again recall the rationale behind understanding more about your organisation’s personality. The goal of an organisational personality assessment is to enable an organisation to portray itself in the marketplace as a uniquely differentiated entity which brings [...]]]></description>
		<link>http://connoptix.com/bizblog/2010/06/07/structured-assessment-of-business-personality/</link>
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