Alignment of values will nudge the buying decision
It is worth a couple of minutes of your time to listen to Umair Haque on the influence which ‘values’ may be having on capital investment and resource allocation decisions – or, put another way, how the criteria which influence resource investment decision-making may be changing. Think of these as the criteria which support the business [...]
Aligning business personality with buyer behaviour
I wrote recently of a barrage of culture-based articles, each with their own perspective on the irrational nature of decision-making. Thanks to sub-prime mortgages and the global financial crisis, the myth of the rational market has been thoroughly debunked. Traditional economists hang their heads, whilst proponents of behavioural economics are standing up to be counted. [...]
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