Why brainstorming can fail
Well, the chaps at the Foreign Office surpassed themselves this time. If you happen to have missed this story, suffice to say that some buffoons at the UK Government’s Foreign Office – yes, that’s the people responsible for presenting the UK in a positive light overseas – wrote a report suggesting that the Pope, on [...]
Preparing to assess business personality characteristics
In order to describe an organisation’s personality and identify unique, marketable characteristics, a methodological and measured approach is required. Whether performed as an in-house project or purchased as an externally-sourced service, deploying an organisational personality assessment in search of sustainable, unique, differentiating attributes demands a number of prerequisites:
1) Structured approach
It is tempting for organisations to [...]
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